Speaking
Seventeen years in the in-house design industry has led to many unique experiences: setting up new teams, moving and shutting down established teams, Brand Architecture work, Industrial Design, new product development, Mobile App Design … the list goes on and on. I am constantly looking at how my team and I can add value outside the roles of traditional Graphic Design and most importantly, how I can share these experiences with others in the design community. I have had the pleasure of sharing and networking knowledge and experiences as a speaker at HOW Design Live, AIGA and Virginia Tech, Radford University and CHPRMS. I have also been interviewed by and written articles for national publications and blogs.
Teaching
In 2015 I was invited to teach Package Design at Radford University. This senior level course was designed to give students a deep understanding of what it takes to concept and create packaging from sketch to shelf. Class projects introduce them to “real world” challenges such as color limitations, footprint restrictions, printing challenges and competitive landscape. The goal is to give them knowledge and top-notch portfolio pieces relevant to the challenges that designers face today.