User Experience
Consumers want information and content on a variety of platforms, and as mobile website use continues to decline, the need for branded apps rises. Our first app launch was for Tetra and Marineland water care. Tetra My Aquarium is our newest app that continues to grow. This app will revolutionize aquarium keeping, making the hobby easier and more engaging. Working with vendors in the US, India and China has made this a very challenging, but rewarding project.